Everyone has an opinion on influencers. Love or hate them, in 2021 there’s a good chance you’ll be working with them, and from changing algorithms to new channels and the never-ending question of organic vs. paid, there is a lot to know - so this month, we’re sharing common mistakes made when working with influencers.
Read MoreWe’ve offered influencer marketing since our first year in business and have watched with curiosity—and occasional envy—as influencer collaborations have evolved into a key component of many PR campaigns. To stay strategic, PR pros acknowledge a hierarchy of influencers based on follower count and other qualifiers (and as it turns out, bigger isn’t always better).
Read MoreEveryone is talking about using Clubhouse for business growth, but is it a good strategy for you? Maybe, and maybe not. In this article I share my take, and the two questions you must ask before you dive in to this new social media app.
Read MoreWe’ve all heard it’s who you know. The power of community holds true whether you’re a public relations consultant like me, a B2C business like a restaurant or retail store, or a non-profit. Businesses grow faster and bigger when they tap into their community; here's how it's done.
Read MoreFor businesses questioning how to grow in 2021, whether you've just begun or are decades in, it’s time to set your New Year's resolutions. Here are a few of Contour PR + Social’s recommendations, plus my personal tips for reaching your goals.
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